February 2025 marked the first anniversary of a magnificent collaboration between our organization and the inspiring team at Solem, as part of their Les Fleurs du Courage campaign in support of Leucan. This initiative, marked by generosity and commitment, raised over $27,000 through a series of supportive and creative activities.
In the cause marketing component, Solem designed an exclusive beach towel, priced at $55, as well as a set of dishcloths, priced at $36. A significant portion of sales – 27% for the towel ($15) and 20% for the dishcloths ($7.25) – went directly to Leucan. This component raised $13,347.
At the same time, the cash register donation campaign mobilized the generosity of customers, raising an additional $6,118. Solem also donated 300 packs of magic wipes, valued at $6,000, to the organization. In addition, $275 was raised through the Défi des chefs, a fun and committed initiative.This first year of partnership not only provided concrete support for children with cancer and their families, but also laid the foundations for a lasting collaboration. We are delighted to announce the continuation of this partnership for the years 2025 and 2026, with the passionate and committed Solem team. Together, we will continue to sow flowers of courage, one gesture at a time.
